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April 18, 2012

Internet Marketing, the Musician’s Summit, and a Free Album

Front Cover Album Art by Sherry Dahlen

Recently, I graduated from Full Sail University with a degree in Internet marketing. During the entire program, my main focus was Internet marketing as it applies to marketing music because music has always been my career of choice. For anyone familiar with the music business, it’s no surprise that networking is one of the most important aspects to building a successful musical career. On the other hand, the best ways to network online may not be clear. Most everyone knows about social media by now, but there are tricks to help make our efforts much easier.

Networking on the Internet

One quick tip for those looking to network well online is to set a Google alert for your artist name. In our case, we have an alert for “Wake Up Bedhead.” Notice that our band name is in quotes. Before we added the quotes, we would get many results for “waking up with bed head” and “how to fix your hair when you wake up with really bad bedhead.” This google alert is set up to send us an e-mail any time “Wake Up Bedhead” shows up anywhere on the Internet. If a blogger in South Dakota writes about us, we will know. Imagine how impressed you would be if a band got in touch to thank you for writing a post about their music. Google alerts make it possible to network with anyone that has anything to say about us, and to respond to anything negative to clear up any confusion. It’s a very easy thing to set up and it’s fun to get e-mails from Google alerts.

Musician’s Summit Saturday April 21st

The Internet should always be thought of as something that enhances the real world efforts of any artist or band, which is why I’ll be attending the Musician’s Summit Saturday, April 21, from 1 p.m. until 3 p.m. at the Winona State University Science Lab. The summit itself runs from 11 a.m. until 5 p.m, and it will be a great opportunity for artists to network and share ideas.

Sarah Squires mentioned us in this article about the Musician’s Summit featured in the Winona Post. It’s clear from the article that this is a great opportunity for every local musician. If you’re serious about your music, you should go. Also, thanks Sarah, for your kind words. 🙂

Google alerts in action

To illustrate the Google alerts in action, I’ve included a screen shot of the e-mail regarding the article above.

Letting listeners download our newest album for free

That’s a rumor that we intend to make good on now. Click below to get our first full-length album, Listen With Your Eyes Closed, free! This link will expire one year from today’s date. After a year, the album will be $7.99. Get it while it’s free!

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