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April 18, 2012

Internet Marketing, the Musician’s Summit, and a Free Album

Front Cover Album Art by Sherry Dahlen

Recent­ly, I grad­u­at­ed from Full Sail Uni­ver­si­ty with a degree in Inter­net mar­ket­ing. Dur­ing the entire pro­gram, my main focus was Inter­net mar­ket­ing as it applies to mar­ket­ing music because music has always been my career of choice. For any­one famil­iar with the music busi­ness, it’s no sur­prise that net­work­ing is one of the most impor­tant aspects to build­ing a suc­cess­ful musi­cal career. On the oth­er hand, the best ways to net­work online may not be clear. Most every­one knows about social media by now, but there are tricks to help make our efforts much eas­i­er.

Networking on the Internet

One quick tip for those look­ing to net­work well online is to set a Google alert for your artist name. In our case, we have an alert for “Wake Up Bed­head.” Notice that our band name is in quotes. Before we added the quotes, we would get many results for “wak­ing up with bed head” and “how to fix your hair when you wake up with real­ly bad bed­head.” This google alert is set up to send us an e‑mail any time “Wake Up Bed­head” shows up any­where on the Inter­net. If a blog­ger in South Dako­ta writes about us, we will know. Imag­ine how impressed you would be if a band got in touch to thank you for writ­ing a post about their music. Google alerts make it pos­si­ble to net­work with any­one that has any­thing to say about us, and to respond to any­thing neg­a­tive to clear up any con­fu­sion. It’s a very easy thing to set up and it’s fun to get e‑mails from Google alerts.

Musician’s Summit Saturday April 21st

The Inter­net should always be thought of as some­thing that enhances the real world efforts of any artist or band, which is why I’ll be attend­ing the Musi­cian’s Sum­mit Sat­ur­day, April 21, from 1 p.m. until 3 p.m. at the Winona State Uni­ver­si­ty Sci­ence Lab. The sum­mit itself runs from 11 a.m. until 5 p.m, and it will be a great oppor­tu­ni­ty for artists to net­work and share ideas.

Sarah Squires men­tioned us in this arti­cle about the Musi­cian’s Sum­mit fea­tured in the Winona Post. It’s clear from the arti­cle that this is a great oppor­tu­ni­ty for every local musi­cian. If you’re seri­ous about your music, you should go. Also, thanks Sarah, for your kind words. 🙂

Google alerts in action

To illus­trate the Google alerts in action, I’ve includ­ed a screen shot of the e‑mail regard­ing the arti­cle above.

Letting listeners download our newest album for free

That’s a rumor that we intend to make good on now. Click below to get our first full-length album, Lis­ten With Your Eyes Closed, free! This link will expire one year from today’s date. After a year, the album will be $7.99. Get it while it’s free!

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