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April 18, 2012

Internet Marketing, the Musician’s Summit, and a Free Album

Front Cover Album Art by Sherry Dahlen

Recently, I graduated from Full Sail University with a degree in Internet marketing. During the entire program, my main focus was Internet marketing as it applies to marketing music because music has always been my career of choice. For anyone familiar with the music business, it’s no surprise that networking is one of the most important aspects to building a successful musical career. On the other hand, the best ways to network online may not be clear. Most everyone knows about social media by now, but there are tricks to help make our efforts much easier. (more…)

May 18, 2011

Direct to Fan: Thoughts and Strategies

A band with less than 3,000 fans is probably:

  1. A band still trying to find a way to survive off their music
  2. Hobbyists
  3. Just plain not good

We hope that we fit into the first option on that list. Either way, there is a big question out there. How do you make a living off of music these days? When is it ok to start selling your music as opposed to giving it away for free, and if you are giving it away for free, what’s the best free method? If you have more than 3,000 fans, you don’t need to read this.