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April 18, 2012

Internet Marketing, the Musician’s Summit, and a Free Album

Front Cover Album Art by Sherry Dahlen

Recent­ly, I grad­u­at­ed from Full Sail Uni­ver­si­ty with a degree in Inter­net mar­ket­ing. Dur­ing the entire pro­gram, my main focus was Inter­net mar­ket­ing as it applies to mar­ket­ing music because music has always been my career of choice. For any­one famil­iar with the music busi­ness, it’s no sur­prise that net­work­ing is one of the most impor­tant aspects to build­ing a suc­cess­ful musi­cal career. On the oth­er hand, the best ways to net­work online may not be clear. Most every­one knows about social media by now, but there are tricks to help make our efforts much eas­i­er. (more…)

October 28, 2011

Listen to any music for free!

Mog is a sweet music ser­vice with a huge cat­a­log of songs. Pre­vi­ous­ly they were a paid-only ser­vice, but after Spo­ti­fy became so pop­u­lar, Mog changed their busi­ness plan.

Spo­ti­fy gives you six months of free lis­ten­ing, but after six months, you have to pay or you’re lim­it­ed to 10 hours per month and 5 plays per song. Clear­ly, the idea here is that if they get you hooked, you will start pay­ing after six months.

Mog is dif­fer­ent. They have a meter indi­cat­ing how much music you can lis­ten to for free. If you share playlists and tracks and rec­om­mend the ser­vice, you could poten­tial­ly have free access for life. Of course, they would like you to sign up for the paid ver­sion as well, which allows you to have a mobile ver­sion.

Over­all, more peo­ple have heard of Spo­ti­fy, but we think Mog is a good way to go, so we’re shame­less­ly pro­mot­ing it here with the hopes of get­ting that music meter to be nev­er end­ing.

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